Search and AI visibility
SEO, AEO and GEO, engineered as one piece of work
Kornspire engineers how search engines, answer engines and AI assistants find and describe your organisation — in your codebase, measured before and after. What we deliver comes first; how the three differ follows.
What we deliver
Three services on one technical foundation
- seo
Technical SEO Engineering
Make the site technically capable of ranking: crawlable, fast, correctly structured and honestly measured.
SEO Engineering detailsWhat we deliver
- Technical audit ranked by affected valuable URLs
- Crawl, canonical and sitemap implementation
- Structured-data implementation with validation output
- Core Web Vitals baseline and post-work measurement
- aeo
Answer Engine Optimization (AEO)
Structure content so a question gets a direct, extractable, correctly marked-up answer.
Answer Engine Optimization detailsWhat we deliver
- Question inventory clustered by intent
- Question-to-page ownership map
- Rewritten answer-first sections for priority questions
- Schema implementation with validation output
- geo
Generative Engine Optimization (GEO)
Make your organisation legible to AI assistants: a clear entity, consistent facts and content they can cite.
Generative Engine Optimization detailsWhat we deliver
- Canonical entity description and terminology guide
- Organization, WebSite and Service structured data implementation
- Third-party profile consistency audit
- AI crawler access policy and llms.txt where warranted
Applied on this website first
- Structured data built from page contentEvery page carries schema.org markup generated from the same content it renders, so markup and page cannot disagree.Check a page in Google's Rich Results Test(opens in a new tab)
- A generated llms.txtA machine-readable company summary generated from the site's own content, so it cannot drift from the pages.Read /llms.txt
- A statically rendered siteEvery page prerendered at build time, with self-hosted, size-adjusted fonts and no client-side data fetching for content.Measure it in PageSpeed Insights(opens in a new tab)
The short answer
SEO optimises whether a page can be crawled, indexed and ranked in a list of search results. AEO optimises whether a specific passage can be extracted and used as the direct answer to a question. GEO optimises whether generative AI systems describe your organisation accurately and cite your content. They share one technical foundation — crawlable, well-structured content — and diverge in what they optimise: the page, the passage and the entity.
Interactive
Select a discipline to see what the work involves
Every panel's content is in the page source, so a crawler or answer engine that never clicks anything still reads all three.
SEO is the engineering and content work that determines whether a search engine can crawl, render, index and rank a page for the queries it deserves.
- Where it appears
- Ranked results in Google, Bing and other search engines
- What is optimised
- The page, and the site architecture around it
- What success looks like
- A page ranked for a query, and the click it earns
- How it is measured
- Index coverage, impressions, positions and clicks in Search Console, plus field Core Web Vitals — all comparable against a recorded baseline
Common misconception: SEO is about keyword density and publishing volume.
Most failures we see are structural: content that renders only after JavaScript, canonical tags pointing at the wrong URL, or facet parameters generating thousands of near-duplicates. Writing more does not fix any of those.
What the work is
- Crawl and indexation diagnostics
- Rendering strategy per route
- Site, URL and internal-link architecture
- Structured data and metadata generated from one source
- Core Web Vitals engineering
- Redirect and migration protection
Side by side
The same four questions, asked of each
How they fit together
Three layers of one problem: being found by whoever is asking
These are not three competing strategies. They are three layers built on the same foundation, and the foundation is technical: content that cannot be crawled, rendered and parsed is invisible to all three at once. Above that shared base, each layer answers a different question — whether a page can rank, whether a passage can be extracted as an answer, and whether an organisation is described accurately when an AI generates the answer itself.
Search visibility
Can a search engine find, understand and rank this page?
Answer visibility
Can a system lift a direct answer out of this page?
Generative visibility
When an AI writes about our category, does it describe us accurately?
Unified digital discovery
One technical foundation — crawlable content, clear structure, consistent facts and genuine depth — serves all three surfaces. Build it once and every layer above it becomes achievable.
Crawlable, renderable content
Primary content present in the initial HTML response. Every layer above this depends on it, and no amount of content work compensates for its absence.
Clear structure and semantics
Heading hierarchy, self-contained sections and structured data that matches what the page actually shows — usable by a ranking algorithm, an extraction model and a generative system alike.
Consistent, specific facts
One description of the organisation and its services, stated the same way everywhere. Inconsistency is what lets an AI assemble your description from someone else's page.
Genuine depth worth citing
Content that answers real questions in detail. Depth is what earns a ranking, an extracted answer and a citation — the three surfaces reward the same underlying quality.
Straight talk
Claims worth distrusting
Each of these is repeated widely enough to have become received wisdom. None of them survives contact with the evidence.
“SEO is about keyword density and publishing volume.”
Most failures we see are structural: content that renders only after JavaScript, canonical tags pointing at the wrong URL, or facet parameters generating thousands of near-duplicates. Writing more does not fix any of those.
“Adding FAQ schema to every page produces rich results.”
Since August 2023, Google shows FAQ rich results only for well-known, authoritative government and health websites, so markup alone rarely produces a visual snippet now. The durable value is the structure itself: one owning page, the answer in the first lines, and no two pages competing to answer the same question.
“Adding llms.txt makes a site visible to AI.”
llms.txt is a proposed convention that no major AI system commits to honouring. It is cheap and can help an agent orient, but the work is done by crawlable content, consistent facts and structured data — and by being worth citing.
Answers
SEO, AEO and GEO: common questions
Answer-first, because a page arguing for answer-first structure should demonstrate it.
What is the difference between SEO, AEO and GEO?
SEO optimises whether a page can be crawled, indexed and ranked in a list of search results. AEO optimises whether a specific passage can be extracted and used as the direct answer to a question, in an answer box or a voice response. GEO optimises whether generative AI systems describe your organisation accurately and cite your content when they write an answer about your category. They share a technical foundation — crawlable, well-structured content — and diverge in what they optimise: the page, the passage, and the entity respectively.
Do we need all three?
Not necessarily, and not simultaneously. The technical foundation is non-negotiable because all three depend on it. Beyond that, the priority follows how your buyers actually search: high-intent commercial queries argue for SEO first; a high volume of repeat questions argues for AEO; and a category where prospects arrive quoting an AI assistant argues for GEO. Doing the foundation properly advances all three at once.
Which one delivers results fastest?
Technical SEO fixes usually move first, because changing what search engines can access can show up within days to a few weeks. AEO restructuring tends to read over several weeks as pages are re-crawled and re-evaluated. GEO is the slowest and the least directly attributable, because generative systems update their view of an organisation gradually and non-deterministically. Any timeline more precise than that is a guess dressed as a commitment.
Is GEO going to replace SEO?
There is no evidence for that, and the dependency runs the other way. Generative systems draw on content they can crawl, parse and attribute, so a site that conventional search engines cannot reach is largely invisible to AI assistants as well. What is changing is the share of attention across surfaces — which makes the shared technical foundation more valuable, not less.
Want to know which of the three you actually need?
It usually starts with a technical audit, because the foundation is shared. You get a written, prioritised report — and it is useful whether or not we do the remediation.
Prefer email? hello@kornspire.com